Privacy policy

Last Updated: October 27, 2025

🌸 Hello, Beautiful!

We're Comfortire, lovingly operated by Capital Brands B.V. ("we," "us," "our"). Your privacy is precious to us, and we're committed to protecting it with the same care we put into creating hypoallergenic jewelry that loves your skin.

This Privacy Policy explains how we collect and use your personal data when you visit or purchase from comfortire.com. We comply with UK GDPR and the Data Protection Act 2018 to ensure your information is safe and secure. 💕

💌 The Data We Collect

Your Order Information 💎

Personal details: Your name, email address, billing and shipping addresses, and phone number (when you choose to share it)
Payment information: Card details and payment data (processed securely by our trusted payment providers - we never store your complete card information)

Device & Browsing Data 📱

IP address, browser type, pages you've visited, and how you interact with our site
This helps us keep things secure and improve your experience! ✨

Customer Support Messages 💌

Any messages you send to our customer service team
We keep these to provide you with the best support possible!

💎 How We Use Your Data

We use your information to:

Process and deliver your orders - Getting your jewelry to you safely!
Provide support - Answering your questions with care
Prevent fraud and enhance security - Keeping you and our community safe
Improve our site through analytics - Making your experience even better
Meet legal and tax obligations - Staying compliant with regulations

⚖️ Our Legal Bases

We process your personal data based on:

Contract: Fulfilling your order and delivering our services
Legitimate interests: Fraud prevention, analytics, and service improvements
Legal obligation: Record-keeping for tax and accounting purposes
Consent: Where required (such as certain cookies or marketing communications)

🤝 How We Share Your Information

We never sell your personal data. 💕

We only share necessary information with trusted service providers who help us operate, including:

Payment processors
Courier and delivery services
E-commerce platform providers
Analytics services

All our partners are required to protect your data! 🛡️

⏰ Data Retention

We retain your data only as long as necessary for the purposes outlined above and to fulfill legal requirements.

Standard retention periods:

Order records: Up to 6 years for tax and accounting compliance

🌍 International Data Transfers

When your data is transferred outside the United Kingdom, we implement appropriate safeguards such as:

UK International Data Transfer Agreement (UK IDTA)
EU Standard Contractual Clauses (SCCs) as adopted for UK transfers

Your data stays protected wherever it travels! ✨

💪 Your Rights

You have the right to:

Access your personal data
Correct inaccurate information
Delete your data (subject to legal requirements)
Restrict how we process your information
Object to certain data uses
Data portability - receive your data in a portable format
Withdraw consent where we rely on it

To exercise your rights, contact us using the details below. You also have the right to lodge a complaint with the ICO (Information Commissioner's Office).

🍪 Cookies

We use:

Essential cookies to operate our site properly
Analytics cookies to improve site performance

You can manage cookie preferences through your browser settings or our cookie banner (where available). 💕

💕 Contact Us

Questions about your privacy? We're here for you!

Reach Out:

Email: support@comfortire.com
Phone: +31 85 004 1083
Visit Us: Dick Ketstraat 14, Eindhoven, North Brabant, 5645 LB, Netherlands
Business Hours: Monday – Friday, 9:00 AM to 5:00 PM (GMT)
- We respond on e-mails within 24 hours.